The ice bucket challenge

 

ice bucketHave you been seeing lately on TV prominent people either pouring a bucket of ice over their head by themselves, or somebody else pouring it over them, even while being dressed up?

Well, it looks like a crazy idea even if you do it during summer time just for fun to beat the heat. Being attired makes it all the more zany, but is probably the best way to do it considering it is freezing water one is being soaked with.

But, if it is done for a cause then it becomes noble and meaningful.

In fact the ice bucket challenge is getting to be a craze now if only to be able to raise money for charity.

The craze started in America with the purpose of raising funds for the Amyotrophic lateral sclerosis ( ALS ) Association.

ALS, also known as Lou Gehrig’s disease and Motor Neurone Disease, is a disease that attacks the spinal cord and can lead to speech difficulties, muscle spasms and even paralysis.

It is said to affect an estimated 30,000 people in the US and 5,000 in the UK. And it can be fatal.

The bright idea came from former Boston College baseball player Pete Frates, whose career was cut short by ALS after he was widely tipped to be a Boston Red Sox star. His first challenge was accepted by fellow Boston athletes and some Red Sox players, and since then it transcended and the challenge accepted by actors and other famous personalities, the likes of Mark Zuckerberg and Bill Gates.

This event has become a sensation because once a person has had a charitable drenching, the wet and freezing victim then nominates someone else to take the challenge.

Those nominated can accept the challenge and donate or they can simply have a pass but still donate money to the ALS.

The ALS Association is said to have reported a significant increase in donations and awareness of the disease as the concept of the ice bucket challenge is gaining grounds around the world.

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